Odyssey Elixir (Fort Lauderdale, FL) has announced its launch into select GNC stores across the nation. The mushroom energy drinks also went live on Thrive Market and will be part of the Fantastic Fungi Forager Box that drops on Sept. 21.
"We are thrilled to continue executing our omnichannel strategy by adding these very significant points of sale to our distribution channels. Each has their own loyal customer base, and we look forward to supporting them in their launch and beyond," said Scott Frohman, founder and CEO of Odyssey Wellness.
"Odyssey integrates the power of adaptogenic mushrooms into their line of next generation sparkling energy elixirs to promote energy, focus, clarity and mood. Odyssey's meteoric rise in popularity among Gen Z and Millennials is credited to their innovative extraction method capturing all the various health benefits these superfoods with an undetectable mushroom taste.
Odyssey said it is uniquely positioned to benefit from a triple play at the intersection of three burgeoning market sectors: the global energy drinks market is expected to reach USD $177.59 billion by 2030, the global functional beverages market projected to be worth USD $279.4 billion by 2030 and the global functional mushroom market expected to be worth more USD $22.3 billion by 2032.