Oprah Daily
Mushrooms are going mainstream. We’re not talking about the sort you’ll find on your pizza ai funghi, or the magical kind. Nope, the type that have TikTokers all hot under the collar are called functional mushrooms: Think mushroom face creams at Ulta Beauty or chaga lattes at your local coffee shop. “These are mushrooms that have a medicinal or therapeutic effect in the body,” says Kate Denniston, a Los Angeles–based licensed naturopathic doctor trained in both conventional and functional medicine.
Forbes
Scott Frohman, founder, and CEO of Odyssey Elixir, has entered the wellness scene with a deep understanding of the importance of energy management, having created a no-crash energy drink to enhance focus and mood. He does this particularly well by focusing on nootropic and adaptogenic mushrooms.
The Hollywood Reporter
“I’ve been trying to stay away from coffee in the mornings to avoid the crash. After I drink 34 ounces of water in the mornings, I drink an Odyssey Elixir, which has become my replacement. I choose the energy and focus to get my day started.”
Maimi New Times
Odyssey Elixir, a Fort Lauderdale-based brand, has recently gained significant attention and accolades for its innovative approach to energy-boosting products. That's a fancy way of saying that instead of using traditional energy-jolting ingredients like taurine, Odyssey is making label-readers do a triple-take by crediting its "no-crash" line of beverages adrenaline-pumping powers to high-potency functional mushrooms.
AP
Functional beverages — or drinks promoted as offering mental or physical benefits beyond hydration — are growing in popularity around the world. Hundreds of companies have jumped into the market, hoping to get some buzz with trendy and sometimes unfamiliar ingredients.
Here are some of the latest ones found in functional beverages and what scientists say about them.
New York Post
Functional beverages — or drinks promoted as offering mental or physical benefits beyond hydration — are growing in popularity around the world.
Hundreds of companies have jumped into the market, hoping to get some buzz with trendy and sometimes unfamiliar ingredients.
Here are some of the latest ones found in functional beverages and what scientists say about them.
Business Wire
In a bold move to shake up the $62.89 billion energy drink market, Odyssey, a leader in the functional beverage space, is bringing innovation to the energy drink aisle. The brand is proudly introducing its latest innovation – the 222 line – featuring 222mg of caffeine paired with Odyssey’s proprietary blend of mood and energy boosting Lion’s Mane and Cordyceps. This pioneering beverage not only provides a mood-boosting experience but also promotes sustained energy and mental clarity.
Modern Retail
Investor interest in cleaner, healthier energy drinks shows no signs of fizzling out. There’s been a wave of new entrants over the past few years, like Gorgie, Odyssey Elixir and Joggy, that aimed to stand out with more colorful branding and natural ingredients like green tea-based or mushroom caffeine. But still, there’s no sign that the enthusiasm around energy drinks is dampening.
Veg News
In a move that aligns with evolving consumer tastes, beverage brand Odyssey Mushroom Elixir is expanding its range of vegan functional mushroom beverages to 7-Eleven stores. The drinks will be available at 732 stores across Florida and all 109 Wegmans Food Markets spanning the East Coast.
This expansion marks a significant step for Odyssey Mushroom Elixir, bringing its sparkling ready-to-drink elixirs to the forefront of convenience and grocery shopping.
Eat This, Not That!
Odyssey Mushroom Elixirs are made with nootropics—known as cognitive enhancers—like lion’s mane and cordyceps to help promote focus while leaning on caffeine for a boost of energy. These drinks also contain L-theanine, a type of amino acid known to help reduce stress and anxiety, which can help balance out the energizing effects of caffeine.
The Vitamin Shoppe
Odyssey is on a mission to level up your life with the power of functional mushrooms—and whatever your unique need, it has a ‘shroom-boosted sparkling bev for you. Their Sparkling Mushroom Elixir combines lion’s mane and cordyceps mushroom extracts with the adaptogen Panax ginseng, a little caffeine from green tea extract, and mood- and focus-loving l-theanine to “empower you to harness your personal power to do good” (think meeting work deadlines with less stress and moving through your day with lifted spirits).
Vitamin Retailer
Odyssey has carefully combined flavor-forward ingredients like passion fruit, orange, guava and blackberry with potent adaptogenic mushrooms like lion’s mane and cordyceps to create products that are unique in both taste and effect. According to the company, Odyssey is the energy drink infused with mushroom extracts, and it is the company’s mission to create functional beverages that are potent, organic, sustainable, fun, loved by the whole planet, and most importantly—delicious.
Mindbodygreen
As much as I prioritize sleep and recovery, I still have days when I need an extra boost of energy. Typically I reach for a second cup of coffee to help power me through the afternoon slump, but I end up crashing a few hours later.
I figured exhausted evenings were the price I had to pay for productive mornings—but then I got the chance to test out Odyssey's Mushroom Elixir. The functional beverage harnesses the power of adaptogenic mushrooms to promote energy and concentration without the hard comedown.